This course is designed for business owners, marketing professionals, and content teams who want to use social media strategically to support growth, brand visibility, and customer engagement. It provides a practical framework for planning, executing, and measuring social media efforts that align with your business objectives.
Understand how social media impacts core business functions - from brand building to lead generation. This module outlines the role of platforms like Instagram, LinkedIn, and X in driving awareness and conversions.
Learn how to craft a structured and effective social media plan. This module covers setting goals, choosing platforms, defining voice, creating content pillars, and more.
Discover how to assemble the right internal or outsourced team to manage your brand’s presence and engage authentically. This module includes tips on roles, responsibilities, and fostering a loyal online community.
Learn which metrics truly reflect performance and how to track them. This module helps you tie engagement, reach, and conversion data back to business impact.
Review key concepts from the course and explore next steps for implementing or optimizing your social media strategy. This final module includes a self-assessment and planning guide.
We partner with leading educators, industry experts, and institutions to co-develop courses that align with the evolving workforce. These collaborations ensure that our learners gain access to the latest insights, tools, and best practices to enhance their careers.